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UNWTO Inspiration Africa Branding Challenge 2020

UNWTO Inspiring Africa – Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.

Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.

UNWTO Inspiration Africa Branding Challenge Eligibility.

  • Open to all those who want to make a difference for Africa through using their imagination!
  • Marketing, communication, advertising and branding firms or group of companies, start-ups and innovators, marketers, designers, brand experts and digital experts can apply.

Guidelines for Proposals include:

  • Positioning Africa prominently in the international tourism market.
  • Tell the rich and diverse positive stories about Africa.
  • Engaging African residents’ to share positive values.
  • Generating positive impact on communities through tourism.
  • Beyond COVID: outputs are expected to create a solid brand perception which will help support recovery and provide a lasting positive brand image.
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UNWTO Inspiration Africa Branding Challenge Benefits.

Benefits include but are not limited to:

  • Association with UNWTO Agenda for Africa
  • Invitation to launch the campaign with the UNWTO Secretary-General
  • Speaking opportunity at the UNWTO General Assembly in 2021
  • Contribute to support African development through tourism
  • Visibility among UNWTO African Member States (Ministries of Tourism) and the global tourism sector at large
  • Form part of the UNWTO Innovation Network
  • Potential matchmaking with partners to develop further the proposal, including investors, corporations and governments

UNWTO Inspiration Africa Branding Challenge Criteria.

Proposals should meet the following criteria:

  • Innovative and inspiring in nature
  • With a focus on Africa but eventually adaptable regionally and to individual countries
  • Relevant in the current COVID-19 recovery context and in the medium term
  • Integrate innovative technologies and digital tools (mobile technologies, virtual reality, IOT, Big Data etc.)
  • Open to potential public-private partnerships
  • Stress sustainability and community engagement
  • Support the economic growth of Africa and strategies to attract investment.
  • Showcase and celebrate Africa’s rich cultural and biodiversity
  • Showcase and celebrate Africa’s innovations and achievements
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How to Apply for UNWTO Inspiration Africa Branding Challenge.

Applicants are encouraged to download the application terms and conditions before applying.

Apply Here

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